Taboola Native Ads Review
Taboola is a premium native advertising solution for both online advertisers and for publishers who desire additional incremental revenues. With a native ad network such as Taboola, site owners can monetize online publications by introducing online visitors to quality niche related content directly on the page.
Since native advertising shows information related to the topic to which visitors have already shown interest, visitors are much more likely to click on the native ad and thus earn revenue for the page.
Unlike traditional banner ads and popups, which many website readers rate as “disruptive,” native ads blend rather seamlessly with similar content on the website. This native advertising format is a great way to introduce advertising without interrupting user visits or the information they are trying to learn.
Taboola Native Advertising
Taboola is one of the largest native ad networks in the world. According to Comscore Media Metrix, it is the most widely syndicated ad focus network in existence.
If a publisher is determined to achieve broad user reach, Taboola is a clear choice in the industry. Taboola’s single standard is presenting sponsored “content users might like” on desktop and mobile applications.
Ranging from general interest content to shock-value images, Taboola boasts one of the highest clikthrough rates among native networks.
One of the Most Popular Native Ad Networks
As a global advertising network, Taboola is a popular first-choice for major media companies such as NBC, BBC, Time Warner Cable, and TMZ. Because Taboola originated as a video recommending tool, this network emphasizes visual and eye-catching advertisement over text ads.
Publishers can set a low cost per click (CPC) to attract a large number of advertisers, or raise their CPC cost to be more selective. In addition, publishers can monitor personal ad campaign goals through Taboola’s interactive publisher dashboard.
This publisher dashboard also includes a Taboola Choice widget to remove unwanted content from appearing on the page, or to streamline ad categories for specific target audiences.
- It is a leading premium native ad network
- High paying big advertisers
- Accurate and transparent real-time reporting system
- They have many traffic and entry restrictions
- You need a very high quality web site
- There are easier ways to test the native ad waters
Publishers with high-quality websites generating more than 50,000 monthly visits can benefit a lot by joining Taboola. However, be warned that this native advertising network does not compromise with quality. It is said that they only accept 6% of all publisher applications submitted, rejecting over 90% of applicants.
Why You Should Use Taboola
The company recently introduced the patent-pending RevContent v2 dashboard, which allows publishers to tailor widgets to further match their website.
As the standard native ad network for publications like Forbes and International Business Times, RevContent has a strong reputation likely to expand with its innovation. RevContent is a leading native advertising platform for both advertisers and publishers than cannot be ignored.